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Into the Belly of the Beast: Dan Amrich takes us on a tour of Activision

Activision Publishing is often demonised for being the root of all ill in the videogame industry – a company whose sole purpose is to more efficiently extract money straight out of the wallets of gamers the world [...]

World of Warcraft Has Lost its “WoW” Factor

Tags : Activision , Brian Sozzi , EA , electronic arts , Nothing But Gold , Nothing But Gold Productions , Skylanders , Star Wars: The Old Republic , World of Warcraft Activision’s beloved franchise may be crushing Star Wars: The Old Republic , but this MMO is no longer a cash [...]

World of Warcraft Has Lost its “WoW” Factor

Tags : Activision , Brian Sozzi , EA , electronic arts , Nothing But Gold , Nothing But Gold Productions , Skylanders , Star Wars: The Old Republic , World of Warcraft Activision’s beloved franchise may be crushing Star Wars: The Old Republic , but this MMO is no longer a cash [...]

Earnings Preview: ATVI

Snapshot Report ) is scheduled to release its fiscal first quarter 2012 results after market closes on Wednesday, May 9, [...]

Celebrity Tech Endorsements: 5 Cool and 5 Highly Annoying Examples Of Product Pimpage

Celebrity endorsements are nothing new. They have been around as long as there were celebrities and companies willing to pay them to say they smoked Kool’s or drove Chevy, or force us to explain to children and the elderly why we would giggle every time we saw the milk-stained upper lip of a famous person in a “Got Milk?” [...]

Activision Uses Spike TV “VGAs” To Showcase New Spider-Man, Transformers And Tony Hawk Games

While Activision was celebrating its $1 billion haul for Call of Duty: Modern Warfare 3, the game publisher was looking ahead to [...]

Activision’s Stock Dips, Investors Worry About Lack Of Innovation

The most important group of people to Activision are worried about the company…no, not gamers, [...]

Former Call of Duty and Activision veterans start social game startup U4iA Games

Former Activision and Call of Duty veterans have started a new video game studio called U4iA Games [...]

Should Call of Duty Be Worried by Battlefield 3’s Massive Sales Figures?

Activision’s shooter may be the leader, but Electronic Arts has shown that it has what it takes to [...]

Electronic Arts exec ups the Battlefield 3 versus Call of Duty trash talk

EA CEO John Riccitiello said he wanted to see the Call of Duty franchise “rot from the core” which caused Activision CEO Eric Hirshberg to call verbal attacks like that “bad for the industry” during a Gamescom keynote address [...]