With revenues that exceeded $1 billion for the first time in its 21-year history, it’s no surprise that Sapient Corp., based in Boston’s Back Bay, is back again as the top services company in the Globe 100, a spot it has occupied for two of the last three [...]
Electronic Arts Inc lost its bid to be dismissed from a lawsuit accusing the video game company of involvement in an NCAA conspiracy to prevent college athletes from being [...]
Yahoo has formed a special committee to conduct a thorough review of CEO Scott Thompson and his academic credentials after it was revealed that he made false claims about his education on his [...]
Ford Motor is eyeing growth prospects in the Asia-Pacific region, specifically in China where car sales are expected to reach 30 million units over the next 10 years, reports [...]
Anonymous has responded to Activision’s marketing campaign for Call of Duty: Black Ops 2, which paints the hacktivist group as [...]
Mobile Communications VP Kristian Tear as its new Chief Operating Officer and Lightsquared executive Frank Boulben as Chief Marketing Officer [...]
The next iteration of the popular first person shooter hardly needs any marketing campaign: immediately after the official announcement, the gaming press diligently started to operate as an extension of Activision’s PR [...]
“Games like Call of Duty need new console hardware.” – RW Baird analyst Colin Sebastian on one of the reasons that Call of Duty: Black Ops II may not set any new sales records for Activision this holiday [...]
Amazon.uk has reported that Black Ops 2 pre-orders have outsold the original Black Ops pre-order numbers at the rate of 3 to 1 within its first 24 hours of [...]
Sony’s PlayStation Plus service offers some great content for the $50 annual fee, but an IGN report cites a marketing survey purportedly making the rounds that asks how the company could make the service better and how much you’re willing to pay for the added [...]
